Writer Abroad would like
to introduce Chris van Hakes, a pen name for Shalini, the blogger behind Reading and Chickens, who just released her first novel, Lost & Found, which she published independently. Writer Abroad is extra excited about this novel because she went to high school and college with Shalini, back before they both knew they would become writers. Now Shalini joins
Writer Abroad to discuss the experience of publishing her first book.
Congrats on publishing your first novel. Could you
tell us a little about the premise?
Thank you! My elevator pitch is: Delaney hates Oliver, but not as
much as Oliver hates Delaney. So why can't they stay away from each other?
At first it's a bit of Elizabeth Bennet and Mr. Darcy,
contemporary-style. The novel starts out with Delaney and Oliver in a
meet-cute, absolutely loathing each other. Oliver is a self-centered asshole,
and Delaney has the lowest self-esteem, so they're obviously meant for each
other.
I like to think of it as a feminist romance. There are a lot of novels
where a man "helps" a woman solve her problems (including Pride and
Prejudice), and I wanted Delaney to go from weak to strong on her own (and she
does).
You have a literary agent, who is currently shopping
around some other book projects of yours. Why did she advise you to publish
your first novel independently?
My literary agent and I parted ways this summer (amicably). She was
incredibly insightful and I like to say she gave me an MFA in all she taught me
about the art of writing. We worked on a YA novel of mine for nine months, and
in the end, things just didn't work with the novel.
I had another novel I was writing at the time, OFFICE CRUSH, that she
said was well-written but wouldn't do well traditionally published, and I
thought seriously about self-publishing it, but eventually decided against it.
I focused all my energies around the YA novel instead.
After the YA novel was off my plate, I didn't really know what to do with
my writing career, so I sat around metaphorically chewing my hair for a few
months before deciding I wanted to self-publish, and to do something that sold
well online, like romance, so I wrote LOST AND FOUND.
You published the novel under a pen name. Can you
discuss why? Do you think authors should brand themselves differently based on
the genre?
I am also a librarian, and I hope to one day be a school or children's
librarian. While my book isn't exactly erotica (not even close), it does have
lots of swearing and some sex, and I just wanted to keep those two worlds
separate.
I think in the past authors have branded themselves differently by genre,
and I can see the advantage, especially if you write both romance and
children's lit.
Can you discuss your blog and the importance it has
had for you as a writer?
My blog has been SO important. Not only have I met many great people, it
gave me writing practice every single day, provided a great community for
feedback, and helped me learn the ins and outs of social media. I think every
writer should have a blog. If nothing else, it's free advertising, but I don't
really think about it that way. I'm not sure the percentage of my readers who
bought my novel, but I don't really care. They were cheerleaders, and every writer
needs passels of cheerleaders!
How did you find your editor and book cover designer?
Honestly, I was incredibly lucky. My cover designer is a great friend of
mine, and she volunteered because she happens to be a web designer by trade. My
editor was a beta reader for my YA novel, who happens to also be an editor (who
I met through my blog). I liked her notes on my YA novel so much that I asked
if I could hire her. That's really no help to the wide world. Sorry!
Book promotion. Writers seem to have to do it whether
they publish independently or traditionally. What has been your promotion
strategy?
I'm still learning my strategy. I don't think I have one yet. I'm trying
out GoodReads ads, and a few other places online, slowly rolling them out so I
know what's effective and what's not. That said, so far I think almost all of
my sales have been because of word-of-mouth, and BOY do I appreciate it. (See
above when I talk about cheerleaders.) I think my other strategy is
perseverance. I believe in my novel and my writing skills, and so it's just
about finding my audience. I'll get there, whether if it's with this novel or
the next one. I feel confident that there are people out there who want to read
sweet, smart, well-written love stories about strong women.
Printing actual real books. How did you decide on
Amazon’s CreateSpace? Was it easy to use?
I cannot go on enough about how professional and great CreateSpace was.
The software is great. The review process is great. The way they get your book
in print almost immediately is great. It's a lot tougher than formatting an
ebook, because you have to consider gutter margins, font, line spacing, etc.,
and it took a lot of experimenting, and I wouldn't say it was easy, but I think
that's just the nature of formatting for print. I think the final product is
amazing.
Based on your experience so far, do you think you
would publish again independently? Why or why not?
I'm only a week into it so far, so I think I need a little more time to
decide. I really like being able to set my own timeline, and have control over
my cover, and the great royalty rates, but if a traditional publishing house
wanted to sink lots of money into me, I wouldn't be saying no!
I don't know that traditional publishers are great for first-time unknown
authors any longer, though. If you go to a trade show, or look at the books
being marketed by any of the US Big 5, they promote their biggest authors and
throw all the money behind them. Smaller authors don't get much.
As a capitalist, I understand this strategy completely, and if I were in
book marketing, I'd do the same thing. It's hard to be on the other side of it,
though, as understanding as I am. Agents and authors do SO MUCH work, and get
paid so little, and the prices of traditionally published books are so much
higher. I really enjoy having a book for 2.99. I'd feel guilty if readers had
to pay 9.99 for an ebook copy, but it has to be priced that high to pay for all
the marketing, publicity, etc., that I'm doing for free.
And those of you without agents so far--agents make even less than the
author on deals so they're definitely on authors' sides in every sense.
Something has to change, and I think self-publishing is making that happen.
Self-publishers are learning, too, to not undercut the market by selling books
for nothing, and how to put out a great product and make a name for ourselves
that it's not all weird erotica or badly edited clichés. We're professionals,
too, and I think LOST AND FOUND is the best work I've done so far. I've gotten
a lot of "I couldn't put it down!" comments, and I'm extremely happy
with that! I have a lot to learn, as does every writer, traditionally published
or not, but I think my novel is a testament that quality exists in the
self-publishing world.
There has to be a medium where the
public can appreciate art widely, and artists can actually survive doing what
they love, and get better at it. Right now traditional publishers don't have
the resources to support all the writers out there, and I think indie publishing
is helping close this disparity.
Most of all, indie publishing is, at this point, low-risk. What's the
harm of trying to write and sell? It's a great learning experience, and I'm so
glad I'm doing it. I'm learning to be my own cheerleader, too, because I
believe in my skills as a novelist so much more now that I have to self-promote
and not just sit in a writing cave and think of great jokes and
metaphors.
I think much more now in terms of pacing and plot and what people like to
read, as well as what I want to write. I think about what people say in my
reviews, and how I can change that for future novels, or keep what people have
loved. It's definitely helping me be a better writer, all around.
